![]() ![]() “Localise” by earning quality local backlinks. Link building is a key strategy to ranking in organic searches. You can also use the Google Adwords Keyword Tool or Ubersuggest to find top local search terms in your industry. Search Engine Journal details a great step by step guide to leveraging local keywords. But keep in mind that you’re looking at traffic that’s more likely to convert. Local keywords produce lower search volumes. Local keywords comprise your targeted niche and geo-specific terms, like “pediatric dentist North Melbourne” or “plumbing repair Adelaide”. But you’d be surprised on how many misleading data float around the internet these days! Target local keywords Sure, this sounds like common sense advice. You’ll also want to display it in visible areas, like on the header or footer. So make sure you input correct and consistent details on your website. Search engines - like Google - take your NAP data into account and use it to decide what businesses show up on geo-targeted searches. NAP stands for Name, Address, and Phone Number. Optimise Your Business Website for Local SEO Provide your NAP details Use this local SEO guide to stand out online and drive more foot traffic to your offline store. It’s a strategy that helps startups, brick-and-mortar-stores, and smaller businesses stay relevant. To increase visibility in location-based searches, you’ll need local SEO. And as many as 88% of consumers actually visit a local business within 24 hours of searching for them online. They’re on their phones finding nearby products or services. And just like that, you find one bar where you can watch the games with your friends. Imagine this - it’s rugby season, and you’re looking for a sports bar in your area. ![]()
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